Compared to the mainland market

China's luxury consumers do not pursue the use of a sense of pleasure, but out of social factors to buy luxury goods. In Russia, Brazil, Mexico and Argentina and other markets, the pursuit of pleasure is the main consumer of luxury goods.
Compared to the mainland market, luxury consumption, consumers are more mature and sophisticated Hong Kong, mainland China's luxury consumers do not recognize the brand's assets, but value the brand leadership, they are the mark (Logo) fans, the pursuit of that one see you recognize the feeling, they are little brand loyalty.
Trademark into bags to promote luxury brands in Asia, the single most important factor. Those who did not mark how luxury brands in China do? For example: BottegaVenetta.
Purchasing power is mainly social factors: social status and authority, self-satisfied, self-control and integration or different from a group.